West Village Partnership
Together, We Village
Industry
- Organization
- Business
- Government
Year
Services
- Brand Identity
- Animation
- Copywriting
- Strategy
Brief
West Village Partnership is the Business Improvement District serving one of New York City’s most historic and culturally rich neighborhoods. Charged with supporting local businesses, public space, and community life, the organization plays a central role in shaping how the West Village is experienced day to day.
Saint-Urbain was commissioned to develop a brand identity and strategic platform exploring how the West Village could be expressed as a living, shared experience. The engagement spanned brand strategy, identity design, copywriting, motion concepts, and environmental applications—resulting in a flexible system designed to function across street-level, digital, and community-facing touchpoints.
Finding
Rather than treating the West Village as a fixed landmark, the work reframes it as something participatory—defined by the people who live, work, and gather there. The identity centers on the idea of community as an active verb, inviting interaction, pride, and shared ownership.
Inspired by neighborhood ephemera, bold street graphics, and everyday Village life, the system combines expressive typography, vibrant color, and human-centered photography with confident, welcoming language. Messaging such as Together, We Village and Bloom, Play, Village positions civic communication as warm, optimistic, and human.
Designed to scale across campaigns, signage, wayfinding, digital platforms, and motion, the work explores how place-based branding can move beyond function to foster connection and belonging.
