Cob Foods Brand
Tinier, Tastier, & Better For You Than Popcorn
Industry
- snack
- Packaging
- Food
Year
Services
- Brand Identity
- Animation
- Copywriting
- Naming
- Photography
- Strategy
Brief
Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.
Saint-Urbain led naming, brand strategy, identity, and packaging design—creating a world that recalls a time when snacks were simple, ingredients were clean, and design was honest. The name Cob captures that spirit perfectly: a cob is the absence of corn.
Finding
Through strategy and design, Saint-Urbain built a bright, confident identity that reimagines the language of better-for-you food branding. Inspired by 1970s snack packaging and kitchen culture, the system pairs a condensed wordmark, sunny retro color palette, and playful packaging design to make “corn-free” feel exciting, not restrictive.
With Djokovic’s belief in clean, high-performance eating and Davidoff’s personal mission for trustworthy, allergen-free snacks, Cob bridges wellness and warmth—proof that healthy food can still be joyful, iconic, and craveable. Bold, nostalgic, and refreshingly real, Cob shows how thoughtful branding can bring care and optimism back to the snack aisle.
