Youtube Drive-Thru

CLOSING_PHOTO_02

Influential Snacks

Industry

  • Food
  • Technology

Year

Services

  • Animation
  • Branding & Identity‚Ä®
  • Collateral
  • Copywriting
  • Digital
  • Graphic Design
  • Merch
  • Packaging‚Ä®

Brief

For the 2022 edition of VidCon, the annual convention for fans and online platform industry types, the team at Google/YouTube created a large-scale Drive-Thru activation. In an effort to market YouTube Shorts, their answer to TikTok and IG Reels, we were asked to develop a series of one-of-a-kind snacks tailor-made for their top creators and designed to be handed out to fans.

Finding

In a truly collaborative effort with the amazing in-house creative team at Google/YouTube, we were tasked with creating the concept, brand identity, and packaging design of five unique snacks derived from the distinct style, personality, and iconic characteristics of each YouTube creator. With insight from the YouTube team, we dove head-first into the consumer behavior of Gen Z fans to better understand how their media habits revolve around their close relationship with the creators they follow. The resulting snacks and brands are as high-energy, captivating, and unique as the creators themselves.

saucy-shirt-2880×1920
YT_SHORTS
YT_SIGN
YT_case
YT_polaroids_03
INTROS_BG_03
YT_Cereal
SAUCY_bag
INTROS_BG_01
YT_Chocolate
BWAH_PINK_HOODIE
INTROS_BG_02
YT_VIDCON
yt-01
INTROS_BG_04
YT_Solos
SOLOS_hoodie
INTROS_BG_05
YT_Pizza
PIZZA_sign

Additionnal Credits :