Traditional dumplings for the modern dumpling eater.
ABC Dumplings, a gluten-free dumpling brand, draws inspiration from the unique experience of being American Born Chinese. Our client envisioned a brand that not only encapsulates the flavors of childhood recipes passed down through generations, but also represents a harmonious blend of deliciousness and health tailored for the modern customer. Tasked with the challenge of creating a brand that pays homage to Chinese culinary history, while resonating with health-conscious consumers, we embarked on a journey that seamlessly merged tradition with contemporary appeal.
Our approach was guided by the essence of integration, honor for heritage, and a steadfast commitment to cultural values. Emphasizing honesty in health and a dedication to premium quality became pivotal for establishing a meaningful connection with the health-conscious consumer base. This foundational groundwork laid the bedrock for our comprehensive strategy, encompassing brand development, design, and execution across various touchpoints – from packaging to collateral, social assets, and merchandise.