Kissamo
Freaking Awesome Pet Tags
Industry
- Technology
Year
Services
- Branding & Identity
- Collateral
- Digital Assets
- Packaging
Brief
Kissamo creates personalized pet ID tags for dogs and cats. Unlike other pet tags in the market, Kissamo tags are waterproof, lightweight, quiet and UV-resistant. What makes Kissamo tags stand apart are their unique designs which are fun, expressive and made individually for each pet – with a high level of customization. We worked with Kissamo to create a playful and friendly brand identity designed to make people smile.
Finding
From the outset, we knew we wanted the Kissamo identity to embody the joyful energy of playing with a pet. Our iconic illustrations were heavily inspired by the tags themselves and the package design is deliberately simple to showcase Kissamo’s commitment to sustainable packaging. The resulting brand identity is goofy, often irreverent and always fun. It embraces playfulness, never takes itself too seriously and is guaranteed to put a smile on your face.
