Pickleball’s Player Platform
- Branding & Identity
ERNE is pickleball’s player platform. Created by a new generation of pickleball player, ERNE offers curated gear recommendations, playing tips, merch, and more, along with a country-wide ambassador program. Designed for novices, pros and everyone in between, ERNE is your go-to resource for everything pickle. We worked with the team at ERNE to create a brand that felt fun and inclusive while encouraging play.
The concept of play was the driving force behind the ERNE identity. Our aim was to develop a visual identity that not only felt fun and playful but which also captured the feeling of actually playing pickleball. The color system is heavily influenced by pickleball courts and the movement in both the logo and illustration style is derived from the frenetic energy of a good rally. The ERNE identity is energetic, irreverent, and friendly in an attempt to make the game of pickleball appealing to players of every generation.