Front of House

Disciplines

  • Animation
  • Brand Identity
  • Copywriting
  • Design

CREATIVE DIRECTOR

Alex Ostroff

ART DIRECTOR

Vero Lafortune

Brief

Front of House (FOH) is the internet’s one-stop-shop for digital collectibles from the best bars and restaurants anywhere. Founded by food lovers, like Saint-Urbain’s creative director Alex Ostroff , FOH collaborates with food/bev operators to create one-of-a-kind NFTs designed to let their regulars’ wine and dine online and make the web3 space more digestible.

FINDINGS

The visuals are a nostalgic wink to 90’s web experience, using vibrant RBG colors, friendly logos, animated grids, retro ad typography and bold collages of floating food. It is a whole digital experience, aiming to merge the inherent humor of food and weirdness of internet culture. Play with your food, while supporting restaurants!

CREATIVE DIRECTOR

Alex Ostroff

ART DIRECTOR

Vero Lafortune