Front of House

Disciplines

Animation
Brand Identity
Copywriting
Design

CREATIVE DIRECTOR

Alex Ostroff

ART DIRECTOR

Vero Lafortune

Brief

Front of House (FOH) is the internet’s one-stop-shop for digital collectibles from the best bars and restaurants anywhere. Founded by food lovers, like Saint-Urbain’s creative director Alex Ostroff , FOH collaborates with food/bev operators to create one-of-a-kind NFTs designed to let their regulars’ wine and dine online and make the web3 space more digestible.

FINDINGS

The visuals are a nostalgic wink to 90’s web experience, using vibrant RBG colors, friendly logos, animated grids, retro ad typography and bold collages of floating food. It is a whole digital experience, aiming to merge the inherent humor of food and weirdness of internet culture. Play with your food, while supporting restaurants!