Digs Dog Care
A new standard in dog care—friendly, confident, built to feel like home.
Industry
- Pet
- Hospitality
Year
Services
- Packaging
- Brand Identity
- Animation
- Copywriting
- Naming
- Photography
- Strategy
Brief
Digs is a modern dog care platform redefining what pet care can—and should—be. Designed for both pet parents and business owners, the brand sets a higher standard for safety, cleanliness, trust, and emotional connection.
Saint-Urbain partnered with the Digs team to build the brand from the ground up—leading naming, brand strategy, voice, and visual identity. Inspired by the idea of “finding your digs,” the brand captures the feeling of settling into a place that immediately feels right: welcoming, personal, and made with care.
Finding
Pet parents want more than basic care—they want peace of mind. Business owners want more than a logo—they want a brand system they can grow with. The opportunity was to create a brand that balanced emotional warmth with real authority.
Digs needed to feel playful without being precious, premium without being cold, and confident without being corporate. By grounding the brand in trust, community, and approachability, we reframed dog care as both deeply personal and professionally run—setting Digs apart in a crowded category.
