Bubby’s

BUBBYS_logo_header

Pies and more since 1990

Industry

  • Restaurant

Year

Services

  • Branding & Identity

  • Collateral
  • Illustration
  • Marketing
  • Menus
  • Packaging

  • Signage
  • Strategy

Brief

Bubby’s is a New York institution renowned for its classic, made-from-scratch American cooking. The story begins on Thanksgiving day in 1990 when artist Ron Silver started baking pies. Over the past 27 years, Bubby’s has built its reputation as one of New York’s most beloved restaurants and pie shops. We were approached to help Bubby’s evolve its branding in a way that retained and protected the secret sauce that’s made them special throughout the years.

Finding

Our process began with four keywords: Quality, American, Welcoming, and Love. We identified these as the essential elements of the Bubby’s identity and went on to explore various ways to represent these concepts visually. Bubby’s quintessentially homey nature called for a visual identity that felt homemade and perfectly imperfect. For a brand run by an artist, we wanted to make a logo that felt painterly, the elongated tail on the Y was inspired by a paint stroke. The overall brand is simple, handcrafted and as welcoming as sitting down at grandma’s for a slice of pie.

BUBBYS_paper-lemon2
BUBBYS_piebox
BUBBYS_food_table
BUBBYS_food
BUBBYS_cards
BUBBYS_coffee_cards
BUBBYS_iphone
BUBBYS_Salmon
BUBBYS_postcards
BUBBYS_postcards2
BUBBYS_sandwich-tray
BUBBYS_pie
BUBBYS_matchbox
BUBBYS_paper-lemon
BUBBYS_tote2
BUBBYS_tote1
BUBBYS_colours
BUBBYS_fonts

Additional Credits