A Dog Lover’s Café
- Branding & Identity
Boris & Horton is a dog-friendly cafe in New York City’s East Village. Previous to working with Saint-Urbain, their visual identity revolved around a simple, hand-drawn aesthetic. While this direction helped to establish them as the city’s go-to spot for lovers of dogs and coffee, with plans to expand locations, update their merch and launch CPG products — including candles and dog food — they felt their identity needed a refresh.
Our clients were clear in their intention to align their brand identity with their young, predominantly female, East Village customer base. In our work to develop an identity for Boris & Horton, our goal was to develop a brand that was social, playful and made people smile. Through the use of vibrant colors, off-balance fonts, expressive shapes, and adorable illustrations we arrived at an identity which radiates positivity and reflects the social nature of dogs and the in-store experience.