Beam Butt Care
A happy butt for every body.
Industry
- beauty
- skincare
- pharma
- health
Year
Services
- Brand Identity
- Animation
- Copywriting
- Naming
- Photography
- Strategy
Brief
Nicknamed “Project Moon,” this team came to us with a bold ambition—de-stigmatize butt wellness, making straight-talk products that solve the most common everyday issues people have with their butt. 70% of people have issues with their butt, ranging from medical to cosmetic, which makes for an enormously common problem that no one talks about. What’s more, 40% of people have rectal problems, including hemorrhoids, that go largely unaddressed due to cultural taboo. Project Moon needed a brand powerful enough to reach butts across the country.
Finding
To replace stigma with celebration, we created a radiant, gentle, and approachable brand that anyone would be happy to display in their bathroom. The name Beam speaks to how we want our audience to feel—beaming with pride about their bottoms. Graphic elements sparkle and glow, a nod to bottoms beaming with health. The typeface Seabirdes is friendly and accessible due to its roundness. A green and cream core color palette leaves the brand genderless while bright pops of color makes the packaging stand out on shelf. Overall, the brand radiates confidence with an art direction that showcases the butt in its full glory—celebrating the beauty and diversity through butts of all shapes and sizes.
