- Brand Identity
Firehouse is a Miami-based fast-casual food hall located in the arts and entertainment district. The actual fire station where its located is a registered national landmark from 1926, as it displays Mediterranean Revival style, which was designed by one of the most prominent architects in South Florida at the time.
In creating Firehouse’s branding, we latched onto the concept of being inspired, but not bound by history. We developed a mature, clear and demonstrative direction that teaches guests about the history of the space, while creating a modern interpretation of the original designs.