- Brand Identity
Violet is a Rhode Island-inspired grilled pizza and seafood restaurant from chef Matthew Hyland of Emmy Squared & Pizza Loves Emily.
We were tasked with creating a visual identity that would illuminate Violet’s unique product and history, while guiding the interior design process.
After extensive research of Rhode Island’s cuisine, culture and history, we latched onto several ideas that guided our mood-boarding and research.
After watching chef cook, we noticed the pizza grill had a wavy motion to it. In addition to creating a pizza mermaid, we developed a series of “grill waves”.