Violet

Disciplines

  • Strategy
  • Brand Identity
  • Illustration
  • Menus
  • Collateral
  • Environmental

Creative Director

Alex Ostroff

Art Director

Vero Lafortune

Brief

Violet is a Rhode Island-inspired grilled pizza and seafood restaurant from chef Matthew Hyland of Emmy Squared & Pizza Loves Emily.

We were tasked with creating a visual identity that would illuminate Violet’s unique product and history, while guiding the interior design process.

Findings

After extensive research of Rhode Island’s cuisine, culture and history, we latched onto several ideas that guided our mood-boarding and research.

After watching chef cook, we noticed the pizza grill had a wavy motion to it. In addition to creating a pizza mermaid, we developed a series of “grill waves”.

Creative Director

Alex Ostroff

Art Director

Vero Lafortune