- Brand Identity
The Monkey King is a Brooklyn, NY-based asian-inspired restaurant, that combines traditional recipes with farm-to-table ingredients. Focused on incredible food, guest experience, and sharing traditional culture with the community. Monkey King tells a story that connects with the hearts and the minds of its patrons.
The Monkey King is a legendary figure best known as one of the main characters in the 16th century Chinese novel journey to the west. We inspired ourselves deeply from this story and other traditional Chinese illustrations, while incorporating New York iconography.
We are partners in creating unique voices that tell amazing stories.