People’s Pops

Disciplines

  • Strategy
  • Brand Identity
  • Copywriting
  • Illustration
  • Packaging
  • Merch
  • Kiosks
  • Website

Creative Director

Alex Ostroff

Lead Design

Karen Schipper

Brief

When People’s Pops was looking into taking strides into the CPG industry, they sought us out to help define their identity. They wanted to fully become all that they could be without alienating certain customers and clients while keeping to their core of summer-loving, vibrant spirit.

Our goal was to build a visual and verbal identity that not only matched their current business but also amplified their spirit as they grew into new target segments.

Findings

Taking a closer look at who they are, People’s Pops was not just another popsicle brand behind a freezer. Rather, People’s Pops is a healthy fruit-centric dessert is made by a company of happy people radiating summer fun.

In our search for the right vehicle for telling the story, we explored over five different brand directions, including ‘Eternal Summer’ and our tagline ‘Life’s Too Short To Skip The Pops’.

We found it was essential to hone in on the artisanal side of the business while keeping the sunshine-radiating, friendly spirit of New Yorker’s go-to summer fruit-based ice pops. With bold messages, delightful icons and eye-catching visuals, we lead with personality while let- ting the product speak for itself.

Creative Director

Alex Ostroff

Lead Design

Karen Schipper