Mile End Deli

Disciplines

  • Strategy
  • Brand Identity
  • Copywriting
  • Packaging
  • Merch
  • Marketing
  • PR

Lead Design

Alex Ostroff

Digital Coordinator

Sven Andersson

Brief

Mile End Deli is a Montreal-style deli with locations in New York City (Manhattan & Brooklyn), Nashville, & Alabama.

Saint Urbain was brought on to develop brand identity, update design materials, improve environmental signage & execute marketing/pr initiatives.

Findings

In our work with the Mile End team, we helped identify their core brand positioning of Montreal meets New York, more than double their Instagram followers & assist with expansion into new markets.

Lead Design

Alex Ostroff

Digital Coordinator

Sven Andersson