Liv Salad

Disciplines

  • Strategy
  • Brand Identity
  • Signage
  • Collateral
  • Interior

Creative Director

Alex Ostroff

Lead Design

Ewan Leckie

Brief

Liv Salad is a Scandinavian-inspired salad and bowl concept in Astoria, Queens.

Living in the area themselves , the clients noticed a serious lack in healthy dining options for themselves and the entire community. They wanted an approachable brand, while also having a Manhattan “cool factor” in the event that they some day venture into the city.

Findings

We explored various directions that pushed the envelope to various degrees that included playing with vibrant colors, minimalism, and watercolor art.

At the end of the day, we felt that since this was Astoria’s first legitimate salad destination, that the brand should not shy away from conveying health and quality.

Creative Director

Alex Ostroff

Lead Design

Ewan Leckie