Hopkins

Disciplines

  • Strategy
  • Brand Identity
  • Illustration
  • Menus
  • Uniforms
  • Website

Creative Director

Alex Ostroff

Lead Design

Ewan Leckie

Brief

Hopkins is an upscale restaurant in Montréal offering petit plat items with seasonal tasting menus.

The creative, artistically plated food and zen kitchen culture, were the main brand influences for this project. We sought after an aura that reflected not only their creativity and zen, but the sometimes chaotic and random forms found in nature.

Findings

The clean and elegant typography and structure of the brand represents the clients attention to detail and precision. These man made elements paired with organic illustrations demonstrate how the chefs draw their own inspiration from the fresh and seasonal ingredients they source from the land to place on your plate.

Creative Director

Alex Ostroff

Lead Design

Ewan Leckie