Dos Hombres
Mezcal With Spirit
Industry
- Technology
Year
Services
- Art Direction
- Photography
- Post-Production
- Story Branding
Brief
Dos Hombres is an award-winning mezcal brand, founded by Bryan Cranston and Aaron Paul. The product of third-generation Mezcal producers in the small village of San Luis del Rio, Dos Hombres might be the best Mezcal you’ve ever tasted. We were asked to create studio-shot content to complement a variety of rustic images captured at the mezcal manufacturing center and agave farms.
Finding
As a brand that imbues a sense of history, authenticity, and craftsmanship into its product, we wanted to develop content that reflected its values while adhering to its refined and modern aesthetic. To achieve this, we created a custom photo filter and muted aesthetic to add a consistent throughline for the brand’s site and social media pages.
