Cutlets

Disciplines

  • Brand Identity
  • Collateral
  • Menus

CREATIVE DIRECTOR

Alex Ostroff

SENIOR DESIGNER

Cecile Godin

Brief

Cutlets is a modern take on the classic tri-state deli based in upstate New York. The focus of this project was quality ingredients and responsible sourcing.

FINDINGS

Using icons patterns colors and design to hint at the nostalgic deli experience with a clean and modern approach, this brand aims to give Cutlets a story and personality that is well-rooted and inviting.

CREATIVE DIRECTOR

Alex Ostroff

SENIOR DESIGNER

Cecile Godin

deconstructed hoagie graphic
a meatball sub graphic
a burger graphic
fresh bread graphic
sauce being added to a chicken parm
cutlets sandwich co poster
pesto sauce on a cutlers sandwich
old picture of a grocery store called Cutlets
a cutlers sandwich co t-shirt on a male model
cutlets posters on a wall
farm fresh egg sandwiches
cutlets business cards
a farm fresh logo on a pink background
Cutlets business cards next to a sandwich