Blue Apron

Disciplines

  • Strategy
  • Story-Boarding
  • Direction
  • Post-Production
  • Digital Ads

Production Director

Eduardo Javier

Digital Director

Alexander Stein

Brief

Blue Apron is America’s largest home delivery meal kit company.

Our challenge was to direct, edit and place social media ads, which could perform at both the top and bottom of the digital media landscape funnel, while maintaining brand authenticity and performing for acquisition focused channels like facebook and instagram.

Findings

These ads performed 2X as efficiently as previous marketing creative. Proving that producing strategic creative assets can perform on a wide variety of platforms and have positive effect on several different KPI’s such as CTR, ROI, and Brand awareness. Challenge MET.

Production Director

Eduardo Javier

Digital Director

Alexander Stein